Curly Hair for Men

Curly Hair for Men:

The Routine That Actually Works

Most men with curly hair are styling it like it is straight. Wash it every day, towel it dry, work product through it dry, comb it into place. Every one of those steps fights your curls. Curly hair is its own thing, and once you treat it that way it stops frizzing, falling flat, and going crunchy by the afternoon. Here is the routine, step by step.

Step 1: Shampoo, but less often. Curly hair dries out faster than straight hair, so washing every day strips the natural oils your curls need. Shampoo 2 to 3 times a week, no more. Use a gentle, coconut-based cleanser like the Based Shampoo, focus on your scalp rather than the ends, and let it rinse through.

Wash-day pull-quote (set apart in a callout box): Less is more. For curly hair, shampoo only 2 to 3 times a week. Curly hair needs its natural oils, and over-washing leads to dryness and frizz.

Step 2: Condition from mid-length to ends. This is where curly hair gets most of its moisture, so don’t skip it. The Based Conditioner uses Argan and Avocado oil to hydrate and protect each strand. Apply from mid-length to the ends, detangle with your fingers, and let it sit before you rinse.

Step 3: Curl Cream on soaking-wet hair. Style while your hair is still soaking wet, not towel-dried or dry. The Based Curl Cream (Silk Protein and Agave) gives soft definition with a medium hold. Work it through in sections, rake it in, then scrunch or finger-coil your curls.

Step 4: Lock it in with Curl Gel. Layer the Based Curl Gel over the cream for curl memory and maximum hold with zero flakes; it uses Irish Sea Moss. Scrunch or rake it through to seal, then air-dry or diffuse on low. Keep your hands off while it dries; touching it is what causes frizz.

Step 5 (optional): Break the cast with Hair Elixir. Once your hair is fully dry, your curls will hold a firm gel cast. If you want them soft and touchable, scrunch a few drops of the Based Hair Elixir in. It breaks the cast, kills frizz, and locks in shine

Looser waves? If your hair is more wavy than curly, skip the cream and gel and use a few sprays of the Based Sea Salt Spray on damp hair instead, then scrunch or blow-dry for natural texture.

The routine, in order: Shampoo (2 to 3 times a week), Conditioner, Curl Cream on soaking-wet hair, Curl Gel to lock it in, then Hair Elixir to finish. Build it once and your curls do the rest.