Yes — but the difference is in the formula. That thick foam you get from most shampoos comes from synthetic sulfates and surfactants that don't actually clean better —they just look like they do. BASED uses gentle coconut-based cleansers that lather cleanly without stripping your hair. If it doesn't foam as much as you'd like on the first wash, just double shampoo — the second pass will lather more but it's not necessary.