Traditional big-brand shampoo, conditioner and other hair care products are designed purely for one thing. Profit & mass-distribution. Big brands purposefully create formula's that are as cheap to create as possible, looking to cut cost wherever they possibly can, not caring about your hair & health.

If you look at the ingredient lists of most big-brand drug store shampoos, and then a dish soap, you can unfortunately & jaw-droppingly see that a few of the ingredients are the same such as 'Sodium laureth sulfate', which is also industrially used...

While the initial cost of a premium Shampoo & Conditioner like ours is slightly higher, you know for a fact you are only putting products on your head that are clean, of the highest quality, and without any harsh or low-quality chemicals.

By investing in BASED, you are investing in yourself.