New Scent
Amber LotionIs Out Now
Get a complimentary BASED Toiletry Bag with purchase of any Lotion Set.
Best Sellers
Hair Styling
Texture Powder
$20.00
Hair Styling
Sea Salt Spray
$20.00
Hair Care
Shower Duo
$50.40$56.00
Hair Styling
Hair Clay
$24.00
Here is why 3,000,000+ chose BASED.
No Parabens
No Sulfates
No Phthalates
Full Ingredient Transparency
No Endocrine Disruptors
Formulated & Filled in USA
Others
Because confidence shouldn't come at the cost of your health.
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3,000,000+
Have already chosen BASED.
200,000+
5-star reviews worldwide.
SIMPLE, EFFECTIVE, BASED.
The New Gold Standardof Personal Care.
Our mission is to create the cleanest, most effective men's care products - because confidence shouldn't come at the cost of your health.
*FREE BASED TOILETRY BAG
Our mission is to create the cleanest, most effective men's care products - because confidence shouldn't come at the cost of your health.
Explore Now
Featured Sets
Hair Care
Shower Duo
$50.40$56.00
Hair Styling
Style & Hydration Duo
$39.60$44.00
Skincare
Daily Skincare Duo
$36.00$40.00
Hair Styling
Matte Texture Duo
$39.60$44.00