Coconut Oil
Nourishes hair, adds shine, and supports a healthy-feeling scalp.
BEST FOR:
All Hair Types
All Lengths
All Hair Types
All Lengths
Shampoo
12 fl oz | 355 mlScent:
Science-Backed
Cleanses Gently Without Overstripping
Naturally Derived Fragrance
Free US Shipping $50+
Free INTL Shipping $100+
60-Day Satisfaction Guarantee
3,000,000+ have already chosen BASED
Because confidence shouldn't come with compromise
Naturally-Derived Ingredients
Formulated without parabens & sulfates.
High-Performance Formula
Engineered to deliver with no compromise.
Naturally Derived Fragrance
Scented with essential oils.
Balances pH Levels
For a scalp that feels clean & fresh.
Science-Backed
Peak performance with no compromise.
Preserves Natural Oils
Gently cleanses without overstripping.
MAKE THE SWITCH NOW
Free USA Shipping $50+
60-Day Satisfaction Guarantee
Free USA Shipping $50+
60-Day Satisfaction Guarantee
SIMPLE, EFFECTIVE, BASED.
The Key Ingredients
Aloe Vera
Soothes and conditions the scalp for a calm, hydrated feel.
Avocado Oil
Moisturizes the scalp and helps maintain a nourished feel.
Vitamin E
Protects scalp from oxidative and environmental stress.
Naturally-Derived Ingredients
Science-Backed
Formulated & Filled in USA
Free USA Shipping $50+
60-Day Satisfaction Guarantee
Frequently Asked Questions
Yes - BASED Shampoo is built for all hair types: straight, wavy, curly, coily, thick, or fine. Whether your scalp is dry, oily, or sensitive, it brings balance without throwing things off.
No. We use coconut-based cleansers that remove buildup without stripping your moisture barrier. For best results, follow with BASED Conditioner to seal in hydration and smooth your strands.
Absolutely. It is pH-balanced and gentle, so it is gentle enough for daily use and helps protect color-treated hair over time.
BASED Shampoo uses premium, gentle ingredients that cleanse without stripping, leaving your scalp feeling calm, clean, and comfortable.
No. BASED is scented with essential oils and formulated without parabens, sulfates, or artificial fragrance. Every ingredient is on the label.
BASED Shampoo is built with naturally-derived cleansing ingredients that leave hair and scalp feeling clean without overstripping. It is formulated for real results with a refreshing peppermint scent from essential oils.
Yes. BASED uses gentle coconut-based cleansers that lather cleanly without stripping your hair. If it doesn't foam as much as you'd like on the first wash, just double shampoo. The second pass will lather more, but it is not necessary.
Don't worry - that's why we created the BASED Guarantee. Most customers never need it, but if something isn't right, we've got you covered.
US Delivery Times
Shipping is FREE on all US orders $50+.
- 🇺🇸 Priority: 1-2 business days
- 🇺🇸 Standard: 3-5 business days once shipped
International Delivery Times
Shipping is FREE for all Canada, UK, EU & Australia orders over $100.
Orders under $100 are only $25 $60
Priority Duties Paid
- 🇨🇦 Canada: 4-9 business days
- 🇬🇧 United Kingdom: 4-8 business days
- 🇦🇺 Australia: 6-12 business days
- 🇪🇺 Europe: 6-10 business days
- 🌍 Rest of World: 6-11 business days
Expedited Duties Paid: 2-5 business days
Our 60-day moneyback guarantee lets you return any products if you don’t like them. No exceptions.
To find out more, see our “Return Policy”
To find out more, see our “Return Policy”
- Free US Shipping $50+
- Free INTL Shipping $100+
- 60-Day Satisfaction Guarantee
Naturally-Derived Ingredients
Refreshes Hair & Scalp
Formulated Without Parabens
Formulated Without Sulfates
Because confidence shouldn't come with compromise
3,000,000+
Have already chosen BASED.
Because confidence shouldn't come with compromise
200,000+
5-star reviews worldwide.
Better formulas. Better routines. Better feedback.