BUILD YOUR OWN SET
BUILD YOUR OWN SET
Pick your routine. Save up to 20% and unlock 3 free gifts.
Best Sellers
Instant texture & volume
Instant fluffy, beachy look
Matte texture & strong hold
Wet, slicked, shiny looks
Gentle & nourishing
Hydrating & revitalizing
Boosts shine & softness
Clean, healthy hair & scalp
All-day hydration
Soothing hydration
All-day odor protection
Healthy hair, scalp, and skin
Cleanse & hydrate
Skin-compatible skincare
Instant skin refresh
The ultimate revitalizer
Here is why 3,000,000+ chose BASED.
Because confidence shouldn't come at the cost of your health.
Shop AllHave already chosen BASED.
5-star reviews worldwide.
SIMPLE, EFFECTIVE, BASED.
The New Gold Standard of Personal Care.
SAVE UP TO 20% + 3 FREE GIFTS
*BUILD YOUR OWN SET
Save 10% at 2 items. Add a third for a free Toiletry Bag. At 4, save 20% and get all 3 gifts.
Build Your Set
Featured Sets
Clean, healthy hair & scalp
For straight to wavy hair
Cleanse & hydrate
Instant texture & strong hold