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Texture Powder
Texture Powder

Instant texture & volume

$20.00
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Sea Salt Spray
Sea Salt Spray

Instant fluffy, beachy look

$20.00
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Hair Clay
Hair Clay

Matte texture & strong hold

$27.00
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Pomade
Pomade

Wet, slicked, shiny looks

$27.00
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Why BASED

Here is why 3,000,000+ chose BASED.

No Parabens
No Sulfates
Full Ingredient Transparency
Formulated & Filled in USA
Others

Because confidence shouldn't come at the cost of your health.

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3,000,000+

Have already chosen BASED.

200,000+

5-star reviews worldwide.

SIMPLE, EFFECTIVE, BASED.

The New Gold Standard of Personal Care.

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*BUILD YOUR OWN SET

Save 10% at 2 items. Add a third for a free Toiletry Bag. At 4, save 20% and get all 3 gifts.

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Featured Sets

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Shower Duo
Shower Duo

Clean, healthy hair & scalp

$50.40 $56.00
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Style & Hydration Duo
Style & Hydration Duo

For straight to wavy hair

$42.30 $47.00
Daily Skincare Duo
Daily Skincare Duo

Cleanse & hydrate

$36.00 $40.00
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Matte Texture Duo
Matte Texture Duo

Instant texture & strong hold

$42.30 $47.00
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