Kaolin Clay
Creates matte texture with natural grip for ultimate styling control and hold.
BEST FOR:
Straight to Wavy Hair
2-8 Inches
Straight to Wavy Hair
2-8 Inches
Hair Clay
3 oz | 85 gScent:
Transforms Flat Hair—Instant Volume & Texture
Strong All Day Hold
Naturally-Derived Ingredients
Free US Shipping $50+
Free INTL Shipping $100+
60-Day Satisfaction Guarantee
Natural Matte Textured Looks
Without the overly stiff feel or buildup.
Naturally-Derived Ingredients
Formulated without parabens & petroleum.
High-Performance Formula
Engineered to deliver with no compromise.
All-Day Strong Hold
Strong flexible hold without heavy buildup.
Scalp & Skin-Safe
Gentle & effective. Zero compromise.
Naturally Derived Fragrance
Scented with our signature scent.
Nothing To Hide
Every ingredient listed. Every one intentional.
MAKE THE SWITCH NOW
Free USA Shipping $50+
60-Day Satisfaction Guarantee
Free USA Shipping $50+
60-Day Satisfaction Guarantee
SIMPLE, EFFECTIVE, BASED.
The Key Ingredients
Bentonite Clay
Boosts volume while drawing out excess oil, dirt, and product buildup from hair.
Beeswax
Delivers lasting structure with a strong, flexible hold that stays all day.
Shea Butter
Softens and conditions both hair and scalp without adding shine or greasiness.
Naturally-Derived Ingredients
Science-Backed
Formulated & Filled in USA
Free USA Shipping $50+
60-Day Satisfaction Guarantee
Frequently Asked Questions
BASED Hair clay is oil-based, performance-driven, and built with ingredients your hair will actually benefit from. Zero shortcuts, zero compromises.
BASED Hair Clay is ideal for short to medium-length hair that needs strong hold, matte finish, and textured separation. Best for thick, straight, or wavy hair-it's not ideal for long or very curly hair.
Expect a strong, all-day hold with natural texture and no overly stiff feel. It stays flexible and touchable.
No. Even though it's oil-based, the formula is designed to deliver a matte finish without heavy buildup or excess shine. You get control and separation-without the shine.
Yes. It's oil-based but non-greasy, and rinses clean with shampoo-no scrubbing, no residue.
We use shea butter and beeswax to condition and style hair.
It's lightly scented with our naturally-derived fan-favorite scent - Santal. Masculine, clean and addictive.
Yes, BASED Hair Clay works great by itself but we always encourage mixing & matching different product combos to see what works best for your hair. One popular combination is the BASED Matte Texture Duo , which is a mix of BASED Hair Clay and BASED Texture Powder.
Don't worry - that's why we created the BASED Guarantee. Most customers never need it, but if something isn't right, we've got you covered.
US Delivery Times
Shipping is FREE on all US orders $50+.
- 🇺🇸 Priority: 1-2 business days
- 🇺🇸 Standard: 3-5 business days once shipped
International Delivery Times
Shipping is FREE for all Canada, UK, EU & Australia orders over $100.
Orders under $100 are only $25 $60
Priority Duties Paid
- 🇨🇦 Canada: 4-9 business days
- 🇬🇧 United Kingdom: 4-8 business days
- 🇦🇺 Australia: 6-12 business days
- 🇪🇺 Europe: 6-10 business days
- 🌍 Rest of World: 6-11 business days
Expedited Duties Paid: 2-5 business days
Our 60-day moneyback guarantee lets you return any products if you don’t like them. No exceptions.
To find out more, see our “Return Policy”
To find out more, see our “Return Policy”
- Free US Shipping $50+
- Free INTL Shipping $100+
- 60-Day Satisfaction Guarantee
Naturally-Derived Ingredients
Strong All Day Hold
Natural Matte Textured Look
Easy & Fast To Apply
Ingredient Transparency
Because confidence shouldn't come with compromise
3,000,000+
Have already chosen BASED.
Because confidence shouldn't come with compromise
200,000+
5-star reviews worldwide.
Better formulas. Better routines. Better feedback.