Kaolin Clay
Creates matte texture with natural grip for ultimate styling control and hold.
Hair Clay
Just One
$24.00
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($50) - only while stock lasts
Hair Clay3 oz | 85 g
Scent: Santal Sandalwood. Masculine, clean and addictive.
Complimentary Toiletry Bag
Transforms Flat Hair—Instant Volume & Texture
Strong All Day Hold
Premium Non-Toxic Ingredients
Join 3,000,000+ Who've Already Chosen BASED
Natural Matte Textured Looks
Without the overly stiff feel or buildup.
Premium Non-Toxic IngredientsFormulated without parabens & petroleum.
High-Performance FormulaEngineered to deliver with no compromise.
All-Day Strong HoldStrong flexible hold without heavy buildup.
Scalp & Hormone SafeGentle & effective. Zero compromise.
Naturally Derived FragranceScented with our signature scent.
Nothing To HideEvery ingredient listed. Every one intentional.
MAKE THE SWITCH NOW
Fast 2-5 Day Delivery
60-Day Satisfaction Guarantee
MAKE THE SWITCH NOW
Fast 2-5 Day Delivery
60-Day Satisfaction Guarantee
The Key Ingredients
SIMPLE, EFFECTIVE, BASED
Bentonite Clay
Boosts volume while drawing out excess oil, dirt, and product buildup from hair.
Beeswax
Delivers lasting structure with a strong, flexible hold that stays all day.
Shea Butter
Softens and conditions both hair and scalp without adding shine or greasiness.
Premium Non-Toxic
Zero Endocrine Disruptors
Formulated & Filled in USA
MAKE THE SWITCH NOW
Fast 2-5 Day Delivery
60-Day Satisfaction Guarantee
FULL INGREDIENT LIST
We know you're not used to seeing them...
but we have nothing to hide.
- Shea Butter:Moisturizes and Conditions Hair
- Beeswax:Provides hold and texture
- Kaolin Clay:Absorbs Oil, Adds Texture
- Arrowroot Powder:Adds Texture & Volume
- Santal Sandalwood:Naturally Derived Fragrance
- Bentonite (Clay):Absorbs excess oil and impurities
- Vitamin E:Antioxidant
Frequently Asked Questions
How is the BASED Hair Clay different from traditional hair clays?
Most clays use heavy petroleum bases, chalky fillers, or fake matte agents that dry your hair out. BASED Hair clay is oil-based, performance-driven, and built with ingredients your hair will actually benefit from. Zero shortcuts, zero compromises.
Who is this best for?
BASED Hair Clay is ideal for short to medium-length hair that needs strong hold, matte finish, and textured separation. Best for thick, straight, or wavy hair-it's not ideal for long or very curly hair.
How much hold does it give?
Expect a strong, all-day hold with natural texture and no overly stiff feel. Unlike gels or cheap clays that flake, ours stays flexible and touchable.
Will it make my hair look greasy or heavy?
No. Even though it's oil-based, the formula is designed to deliver a matte finish without heavy buildup or excess shine. You get control and separation-without the shine.
Does it wash out easily?
Yes. It's oil-based but non-greasy, and rinses clean with shampoo-no scrubbing, no residue.
Will it damage or dry out my hair over time?
We use premium, nourishing waxes, oils, and botanical extracts that condition while you style. Unlike others, we never use any drying alcohols, cheap fillers or harsh synthetics which can make your hair feel and look worse over time.
Is it scented or perfumed?
It's lightly scented with our naturally-derived fan-favorite scent - Santal. Masculine, clean and addictive. BASED will never use cheap & harsh synthetic fragrances that can cause irritation.
Can I use it with other styling products?
Yes, BASED Hair Clay works great by itself but we always encourage mixing & matching different product combos to see what works best for your hair. One popular combination is the BASED Matte Texture Duo , which is a mix of BASED Hair Clay and BASED Texture Powder.
What if it's not a fit for me?
Don't worry - that's why we created the BASED Guarantee . Most customers never need it, but if something isn't right, we've got you covered.
Delivery & Returns
US Delivery Times
Shipping is FREE on all US orders $30+.
- 🇺🇸 United States 2-5 working days
International Delivery Times
Shipping is FREE for all Canada, UK, EU & Australia orders over $100.
Orders under $100 are only $25 $60
- 🇨🇦 Canada 5-14 working days
- 🇬🇧 UK 5-14 working days
- 🇪🇺 Europe 10-20 working days
- 🇦🇺 Australia 5-10 working days
The BASED Guarantee
Our 60-day moneyback guarantee lets you return any products if you don’t like them. No exceptions.
To find out more, see our “Return Policy”
- Free US Shipping $30+
- Free INTL Shipping $100+
- Ships Next Day
- 2-5 Day Delivery
Why choose BASED?
BASED
Others
Premium Non-Toxic Ingredients
Overly Stiff & Unstylable
Strong All Day Hold
Natural Matte Textured Look
Easy & Fast To Apply
Cheap Synthetic Fragrance
Ingredient Transparency
Harsh Synthetic Chemicals
Can Dry Out Hair
3,000,000+
Here is why 3,000,000+ chose BASED