BEST FOR:

Straight to Wavy Hair

2-8 Inches

Pomade

3 oz | 85 g

Instant Non-Greasy Slicked & Flowy Looks

All Day Medium Hold

Naturally-Derived Ingredients

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Natural Slicked & Flowy Looks

Without the grease or buildup.

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Naturally-Derived Ingredients
Formulated without parabens & petroleum.
Scalp & Skin-Safe
Gentle & effective. Zero compromise.
All-Day Medium Hold
Flexible hold that lasts–without the buildup.
High-Performance Formula
Engineered to deliver with no compromise.
Naturally Derived Fragrance
Scented with our signature scent.
Nothing To Hide
Every ingredient listed. Every one intentional.

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SIMPLE, EFFECTIVE, BASED.

The Key Ingredients

Bentonite Clay

Adds natural volume and texture without weighing hair down.

Beeswax

Locks in your style with flexible, all-day structure and hold.

Jojoba Oil

Lightweight hydration that keeps hair soft, smooth, and clean—never greasy or heavy.

Argan Oil

Helps strengthen, smooth, and protect for visibly healthier-looking hair.

Naturally-Derived Ingredients

Science-Backed

Formulated & Filled in USA

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Frequently Asked Questions

What hold and finish does BASED Pomade provide?

BASED Pomade provides medium hold with natural shine.

What kind of styles is this made for?

BASED Pomade is perfect for classic slick-backs, flows, side parts, or modern structured styles that need hold with natural shine. Great for short to medium hair.

Does it harden or flake?

No. It dries with flexible hold, not helmet head. No crusty texture, no flakes.

Can I restyle throughout the day?

Yes. It's reworkable with just a bit of water or damp hands-style stays flexible all day.

Is it gentle on my scalp?

Yes. The formula uses 9 intentionally selected ingredients, including jojoba oil for lightweight hydration, shea butter for softness, vitamin E as an antioxidant, and naturally-derived Santal Sandalwood fragrance. Every ingredient is on the label.

How is the scent?

Masculine, clean and addictive. Scented with our naturally-derived fan favorite scent Santal Sandalwood.

Can I use it with other styling products?

Yes, BASED Pomade works great by itself but we always encourage mixing & matching different product combos to see what works best for your hair. One popular combination is the BASED Wave & Style Duo, which is a mix of BASED Pomade and BASED Sea Salt Spray.

What if it's not a fit for me?

Don't worry - that's why we created the BASED Guarantee. Most customers never need it, but if something isn't right, we've got you covered.