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Get up to 20% off your order, plus a FREE Toiletry Bag at 3 products, and FREE Wooden Comb at 4 products.
Best Sellers
Texture Powder
Instant texture & volume
$20.00
Sea Salt Spray
Instant fluffy, beachy look
$20.00
Shower Duo
Clean, healthy hair & scalp
$50.40$56.00
Hair Clay
Matte texture & strong hold
$24.00
Here is why 3,000,000+ chose BASED.
No Parabens
No Sulfates
Full Ingredient Transparency
Formulated & Filled in USA
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Because confidence shouldn't come at the cost of your health.
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3,000,000+
Have already chosen BASED.
200,000+
5-star reviews worldwide.
SIMPLE, EFFECTIVE, BASED.
The New Gold Standardof Personal Care.
Pick your routine, save up to 20%, and unlock 2 free gifts when you build the full set.
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Featured Sets
Shower Duo
Clean, healthy hair & scalp
$50.40$56.00
Style & Hydration Duo
For straight to wavy hair
$39.60$44.00
Daily Skincare Duo
Cleanse & hydrate
$36.00$40.00
Matte Texture Duo
Instant texture & strong hold
$39.60$44.00