THE BASED FALL SALE
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Instant texture & volume
Instant fluffy, beachy look
Matte texture & strong hold
Wet, slicked, shiny looks
Gentle & nourishing
Hydrating & revitalizing
Boosts shine & softness
Clean, healthy hair & scalp
All-day hydration
Soothing hydration
All-day odor protection
Healthy hair, scalp, and skin
Cleanse & hydrate
Skin-compatible skincare
Instant skin refresh
The ultimate revitalizer
Here is why 3,000,000+ chose BASED.
Because confidence shouldn't come at the cost of your health.
Shop AllHave already chosen BASED.
5-star reviews worldwide.
SIMPLE, EFFECTIVE, BASED.
The New Gold Standard of Personal Care.
BUY 2, GET 1 FREE
*THE BASED FALL SALE
Add any 3 eligible items to your cart. Your lowest-priced eligible item is free.
Shop the Sale
Featured Sets
Clean, healthy hair & scalp
For straight to wavy hair
Cleanse & hydrate
Instant texture & strong hold