BUILD YOUR OWN SET · SAVE UP TO 20% + 3 FREE GIFTS
Shop Hair Styling
Shop Hair Care
Shop Body
Shop Skin
BASED GUIDES
No-nonsense hair, skin and body care for better daily routines.
The BASED Standard
Powerful active ingredients. One advanced daily treatment. Explore how BASED’s unique Skin Elixir formula brings together Bakuchiol, Squalane, Acerola Cherry...
Fall weather can change how your hair and skin respond to the same routine. That doesn't mean you need to replace everything you use. Fall is a transition pe...
If your waves look defined when wet but lose shape as they dry, the right styling technique can make wavy hair look curlier without weighing it down. This gu...
Good products can only do so much if your habits are secretly ruining your skin. Here are 5 mistakes you may not even realize you’re making, and what to do i...
Behind every BASED signature scent is a meticulous process of exploration, collaboration, and refinement. We sat down with the Product Development Team to br...
Pheromone maxing is a trend that encourages people to shower less, skip deodorant, and rewear the same clothes in the hope that building your natural musk wi...
A messy style should look intentional without feeling overdone. The key is using products that provide just enough texture and hold to make the finish feel...
BASED Body Lotion is available in two signature scents: Santal and Amber. Both are warm fragrances, and both begin with bright citrus notes. The difference b...
The Only Scent Guide You’ll Ever Need Smell is the sense most closely tied to memory. It reaches the part of your brain that handles memory and emotion faste...
Sweat soaks in and your style goes with it: waves fall flat, curls lose their definition. You do not need a full wash and restyle to get it back. Here's the ...
Have flat hair? It usually comes down to two things: too much oil weighing your roots down, and no product there to lift them up. Thankfully, both of these p...
Hypochlorous Acid is the miracle molecule that does the heavy lifting in our Skin Revival Spray. Here's what it is, and why your skin loves it.
Shampoo
Conditioner
Hair Elixir
Texture Powder
