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BASED GUIDES
No-nonsense hair, skin and body care for better daily routines.
The BASED Standard
Behind every BASED signature scent is a meticulous process of exploration, collaboration, and refinement. We sat down with the Product Development Team to br...
Pheromone maxxing is a trend that encourages people to shower less, skip deodorant, and rewear the same clothes in the belief that by building up your natura...
Beachy waves should feel as effortless as they look. The key is keeping the routine simple, then adding just enough control to make the finish feel elevate...
BASED Body Lotion is available in two signature scents: Santal and Amber. Both are warm fragrances, and both begin with bright citrus notes. The difference b...
The Only Scent Guide You’ll Ever Need Smell is the sense most closely tied to memory. It reaches the part of your brain that handles memory and emotion faste...
Sweat soaks in and your style goes with it: waves fall flat, curls lose their definition. You do not need a full wash and restyle to get it back. Here's the ...
Have flat hair? It usually comes down to two things: too much oil weighing your roots down, and no product there to lift them up. Thankfully, both of these p...
Hypochlorous Acid is the miracle molecule that does the heavy lifting in our Skin Revival Spray. Here's what it is, and why your skin loves it.
Having the right foundation is key to mastering an effective skincare routine. It starts with two simple steps: cleansing and moisturizing. Learn why they ma...
You wash your hair, grab your towel, rub it dry, and get on with the rest of your routine. Then your hair ends up frizzy, flat, harder to style, or just does...
Shampoo
Conditioner
Hair Elixir
Texture Powder
