Step 1: Build Volume and Texture with Sea Salt Spray
Start on damp or dry hair. Both work, so go with whatever your hair already is. Damp tends to give you a softer, looser wave; dry gives you more grip and separation right away.
Spray Sea Salt Spray 3-6 times evenly throughout your hair. This is the step that builds volume and texture, so a light pass will not give you enough to work with. Cover the sides and the back of your hair too, not only the top.
Scrunch. Cup your hair in your hands, hold for a second, and let go. Work around your head until your hair looks lightly styled and you can see the wave starting to form. Sea Salt and Kelp Extract build the texture and volume, while Aloe Vera and Vitamin B5 keep your hair hydrated through it.
Step 2: Add Flexible Hold With Pomade
Take a small amount of Pomade, about the size of a dime, and rub it between your palms. Keep rubbing until it melts down and is completely emulsified. Your hands should look evenly coated with no clumps left.
Now scrunch it through the tips of your hair, staying away from your roots. The tips are where your waves need flexible hold; the roots need to stay free so your hair keeps its volume. Bentonite Clay and Beeswax provide flexible hold, and Jojoba Oil and Argan Oil keep hair soft and hydrated with no crunch.
Continue styling your hair with your hands until you like how it sits, then let it air dry, and you’re done.
Get The Set
The two products in this routine come together in the Wave & Style Duo: Sea Salt Spray for volume and texture and Pomade for flexible hold. Pair both together and save.
Beachy texture & flexible hold
The 60-Second Version
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A textured, messy look that feels elevated needs products that provide texture and flexible hold, so your hair can still move. This look is ideal for people with short to medium-length, straight to wavy hair with a bit of thickness to it.
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Step 1: Build volume and texture with Sea Salt Spray. Spray 3-6 times over damp or dry hair, then scrunch until it looks lightly styled.
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Step 2: Add flexible hold with Pomade. Warm a small amount in your palms until it's fully emulsified, then scrunch it through the tips only, keeping it off your roots. Continue working it until you like the shape, then let it air dry.
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Both products come together in the Wave & Style Duo.