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BASED GUIDES
No-nonsense hair, skin and body care for better daily routines.
The BASED Standard
Having the right foundation is key to mastering an effective skincare routine. It starts with two simple steps: cleansing and moisturizing. Learn why they ma...
You wash your hair, grab your towel, rub it dry, and get on with the rest of your routine. Then your hair ends up frizzy, flat, harder to style, or just does...
Sea Salt Spray
Pomade
Hair Clay
Curl Mousse
