Shampoo

Yes - BASED Shampoo is built for all hair types: straight, wavy, curly, coily, thick, or fine. Whether your scalp is dry, oily, or sensitive, it brings balance without throwing things off like most one-size-fits-all formulas.

No. Drugstore shampoos use sulfates that strip your natural oils and leave your hair brittle or frizzy. We use coconut-based cleansers that remove buildup without stripping your moisture barrier. For best results, follow with BASED Conditioner to seal in hydration and smooth your strands.

Absolutely. It is pH-balanced, gentle, and made without harsh chemicals, so it is gentle enough for daily use and helps protect color-treated hair over time like most daily shampoos do.

A lot of scalp issues can come from synthetic fragrance, preservatives, and drying surfactants in drugstore shampoos. BASED Shampoo is formulated without any of them - just premium, gentle ingredients that cleanse without stripping, leaving your scalp feeling calm, clean, and comfortable.

No. BASED is scented with essential oils and formulated without parabens, sulfates, or artificial fragrance. Every ingredient is on the label.

BASED Shampoo is built with naturally-derived cleansing ingredients that leave hair and scalp feeling clean without overstripping. It is formulated for real results with a refreshing peppermint scent from essential oils.

Yes - but the difference is in the formula. That thick foam you get from most shampoos comes from synthetic sulfates and surfactants that don't actually clean better - they just look like they do. BASED uses gentle coconut-based cleansers that lather cleanly without stripping your hair. If it doesn't foam as much as you'd like on the first wash, just double shampoo. The second pass will lather more, but it is not necessary.

Don't worry - that's why we created the BASED Guarantee. Most customers never need it, but if something isn't right, we've got you covered.

US Delivery Times

Shipping is FREE on all US orders $50+.

• 🇺🇸 Priority: 1-2 business days
• 🇺🇸 Standard: 3-5 business days once shipped

International Delivery Times

Shipping is FREE for all Canada, UK, EU & Australia orders over $100.

Orders under $100 are only $25 $60

Priority Duties Paid

• 🇨🇦 Canada: 4-9 business days
• 🇬🇧 United Kingdom: 4-8 business days
• 🇦🇺 Australia: 6-12 business days
• 🇪🇺 Europe: 6-10 business days
• 🌍 Rest of World: 6-11 business days

Expedited Duties Paid: 2-5 business days

Our 60-day moneyback guarantee lets you return any products if you don’t like them. No exceptions.

To find out more, see our “Return Policy”