Bentonite Clay
Adds natural volume and texture without weighing hair down.
Scent: Santal Sandalwood. Masculine, clean and addictive.
Build Your Own Set: save up to 20% + get 3 free giftsNatural Slicked & Flowy Looks
Without the grease or buildup.
SIMPLE, EFFECTIVE, BASED
Adds natural volume and texture without weighing hair down.
Locks in your style with flexible, all-day structure and hold.
Lightweight hydration that keeps hair soft, smooth, and cleanβnever greasy or heavy.
Helps strengthen, smooth, and protect for visibly healthier-looking hair.
We know you're not used to seeing them...
but we have nothing to hide.

BASED

Others
Naturally-Derived Ingredients
Greasy and Overly Stiff
All Day Hold
Natural Shiny Non-Greasy Look
Easy & Fast To Apply
Cheap Synthetic Fragrance
Ingredient Transparency
Harsh Synthetic Chemicals
Can Dry Out Hair & Scalp