Shampoo

Shampoo + Conditioner

$28.00 $56.00

BEST FOR:

All Hair Types

All Lengths

Shampoo

Shampoo12 fl oz | 355 ml

1971 REVIEWS

Scent: Fresh & energizing aroma from essential oils

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Science-Backed
Cleanses Gently Without Overstripping
Naturally Derived Fragrance

What's Included?

BEST VALUE

Shower Duo

$50.40 ~~$56.00~~

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Just Shampoo

$28.00

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3,000,000+

have already chosen BASED

Because confidence shouldn't come at the cost of your health.

Naturally-Derived IngredientsFormulated without parabens & sulfates.
High-Performance FormulaEngineered to deliver with no compromise.
Naturally Derived FragranceScented with essential oils.
Balances pH LevelsFor a scalp that feels clean & fresh.
Science-BackedPeak performance with no compromise.
Preserves Natural OilsGently cleanses without overstripping.

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The Key Ingredients

SIMPLE, EFFECTIVE, BASED

Coconut Oil

Nourishes hair, adds shine, and supports a healthy-feeling scalp.

Aloe Vera

Soothes and conditions the scalp for a calm, hydrated feel.

Avocado Oil

Moisturizes the scalp and helps maintain a nourished feel.

Vitamin E

Protects scalp from oxidative and environmental stress.

Naturally-Derived Ingredients Science-Backed Formulated & Filled in USA

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FAQs Delivery & Returns

Frequently Asked Questions

Will this work for my hair type and scalp?

Yes - BASED Shampoo is built for all hair types: straight, wavy, curly, coily, thick, or fine. Whether your scalp is dry, oily, or sensitive, it brings balance without throwing things off like most one-size-fits-all formulas.

Will it leave my hair feeling dry or stripped?

No. Drugstore shampoos use sulfates that strip your natural oils and leave your hair brittle or frizzy. We use coconut-based cleansers that remove buildup without stripping your moisture barrier. For best results, follow with BASED Conditioner to seal in hydration and smooth your strands.

Can I use it every day? What about color-treated hair?

Absolutely. It is pH-balanced, gentle, and made without harsh chemicals, so it is gentle enough for daily use and helps protect color-treated hair over time like most daily shampoos do.

Can it help with flakes, itching, or scalp irritation?

A lot of scalp issues can come from synthetic fragrance, preservatives, and drying surfactants in drugstore shampoos. BASED Shampoo is formulated without any of them - just premium, gentle ingredients that cleanse without stripping, leaving your scalp feeling calm, clean, and comfortable.

Does it contain synthetic fragrance or harsh chemicals?

No. BASED is scented with essential oils and formulated without parabens, sulfates, or artificial fragrance. Every ingredient is on the label.

What makes BASED different from drugstore shampoos or big brands?

BASED Shampoo is built with naturally-derived cleansing ingredients that leave hair and scalp feeling clean without overstripping. It is formulated for real results with a refreshing peppermint scent from essential oils.

Does it lather like regular shampoo?

Yes - but the difference is in the formula. That thick foam you get from most shampoos comes from synthetic sulfates and surfactants that don't actually clean better - they just look like they do. BASED uses gentle coconut-based cleansers that lather cleanly without stripping your hair. If it doesn't foam as much as you'd like on the first wash, just double shampoo. The second pass will lather more, but it is not necessary.

What if it's not a fit for me?

Don't worry - that's why we created the BASED Guarantee. Most customers never need it, but if something isn't right, we've got you covered.