What makes this shampoo and conditioner different from drugstore ones?
They use naturally-derived cleansing and conditioning ingredients and are formulated without sulfates or artificial fragrance. Every ingredient is listed, and each formula is built to clean, hydrate, and leave hair feeling healthy.
Will this shampoo clean my hair as effectively as drugstore shampoos?
Yes. The formula cleanses dirt, oil, and product buildup while helping maintain your scalp's natural balance. Many customers say their hair looks and feels healthier over time as it adjusts to a gentler routine.
How long will it take to see results after switching to BASED?
Most users notice softer, healthier-looking hair within 2-3 washes. However, if you're transitioning from traditional low-quality chemical products, your hair may undergo a brief adjustment period of 1-2 weeks as it rebalances from its dependence on harsh synthetic chemicals. Are they suitable for all hair types?
Are they suitable for all hair types?
The formula works for straight to tightly coiled, fine to thick, and oily to dry hair. It is designed to cleanse without overstripping and support your scalp's natural balance.
Does naturally-derived shampoo mean I have to sacrifice lather and scent?
Not at all. The formula creates a satisfying lather using naturally-derived surfactants and has a refreshing peppermint scent derived from essential oils, not artificial fragrance.
How does the price compare to conventional hair care products?
Traditional big-brand shampoo, conditioner and other hair care products are designed purely for one thing. Profit & mass-distribution. Big brands purposefully create formula's that are as cheap to create as possible, looking to cut cost wherever they possibly can, not caring about your hair & health. If you look at the ingredient lists of most big-brand drug store shampoos, and then a dish soap, you can unfortunately & jaw-droppingly see that a few of the ingredients are the same such as 'Sodium laureth sulfate', which is also industrially used... While the initial cost of a premium Shampoo & Conditioner like ours is slightly higher, you know for a fact you are only putting products on your head that are clean, of the highest quality, and without any harsh or low-quality chemicals. By investing in BASED, you are investing in yourself.
What if it's not a fit for me?
Don't worry - that's why we created the BASED Guarantee. Most customers never need it, but if something isn't right, we've got you covered.
Delivery & Returns
US Delivery Times
Shipping is FREE on all US orders $30+.
🇺🇸 Priority1-2 business days
🇺🇸 Standard2-5 business days
International Delivery Times
Shipping is FREE for all Canada, UK, EU & Australia orders over $100.
Orders under $100 are only $25$60
Priority Duties Paid
🇨🇦 Canada4-9 business days
🇬🇧 United Kingdom4-8 business days
🇦🇺 Australia6-12 business days
🇪🇺 Europe6-10 business days
🌍 Rest of World6-11 business days
Expedited Duties Paid: 2-5 business days
The BASED Guarantee
Our 60-day moneyback guarantee lets you return any products if you don’t like them. No exceptions.
All Hair Types
All Lengths
All Hair Types
All Lengths
Naturally-Derived Ingredients
The Essential Shower Duo for Hair & Scalp
Science-Backed
Naturally-Derived IngredientsWe never compromise on quality.
High-Performance FormulaEngineered to deliver with no compromise.
Naturally Derived FragranceScented with essential oils.
Stronger, Healthier-Looking HairFrom the first wash to the last.
Science-BackedPeak performance with no compromise.
Nothing To HideEvery ingredient listed. Every one explained.
