NEW RELEASE
Dusk + Dawn are live.
Meet the two new BASED Body Lotion scents.
Best Sellers
Instant texture & volume
Instant fluffy, beachy look
Matte texture & strong hold
Wet, slicked, shiny looks
Gentle & nourishing
Hydrating & revitalizing
Boosts shine & softness
Clean, healthy hair & scalp
All-day hydration
Soothing hydration
All-day odor protection
Healthy hair, scalp, and skin
Cleanse & hydrate
Skin-compatible skincare
Instant skin refresh
The ultimate revitalizer
Here is why 3,000,000+ chose BASED.
Because confidence shouldn't come at the cost of your health.
Shop AllHave already chosen BASED.
5-star reviews worldwide.
SIMPLE, EFFECTIVE, BASED.
The New Gold Standard of Personal Care.
Pick your routine, save up to 20%, and unlock 3 free gifts when you build the full set.
*LIMITED TIME: BUILD YOUR OWN SET
Pick your routine, save up to 20%, and unlock 3 free gifts when you build the full set.
Build My Set
Featured Sets
Clean, healthy hair & scalp
For straight to wavy hair
Cleanse & hydrate
Instant texture & strong hold